How to create content to attract customers to your spa. The formula "Create a problem – emphasize pain – propose a solution" This is a very effective form of content that is commonly applied in the field of beauty, spa, cosmetology. In essence, you just need to mention a certain skin problem, facial imperfections, which need care and treatment to overcome. Focus on the pain that without care, how much impact will treatment have on the client? Then, come up with a solution through the products/services available at your spa. >>> Read Also: Latest Facebook Ads Cost 2023 Content development for AIDA-based spa Facebook ads AIDA is one of the famous models in the marketing world AIDA stands for: Attention – Concern – Desire – Action. This is a popular formula applied in marketing for many industries and spas, beauty is no exception. To write content according to this template, you first need to grab the attention of your customers with a catchy headline. Then, if outstanding benefits of the product are created, stimulate the desire and create the need for ownership. Finally, write calls to action such as signing up, sending messages,... to complete the process.
