Ngày nay thì chi phí quảng cáo trên các nền tảng bên thứ 3 như TikTok, Google, Facebook,... ngày càng đắt, dẫn đến việc nhiều doanh nghiệp ứng dụng nhiều chiến dịch Marketing khác nhau. Một trong những chiến lược được nhiều doanh nghiệp sử dụng bởi chi phí thấp nhưng tính hiệu quả cao là Referral Marketing. Vậy Referral Marketing là gì? Có gì khác với Affiliate không? Các hình thức, ưu nhược, cũng như cách áp dụng và tối ưu ra sao? Cùng IMTA tìm hiểu nhé. 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